In this article, we will discuss some tactics. People who are running online stores should have a long-term strategy for the growth of their business. It is very important to recognize the difference between strategy and tactics.
All you should define strategies, objectives, and tactics in the same order.
You run a Store of Pet Clothes :
Objective: Reach up to 1500 pet owners in the database.
Strategy: Doggy Got style
Tactics: Stylish dogs on Instagram reels, Dogs on the weekly newsletter, Dress up your dog mobile app.
Think About That is one of the Online stores that follow 5 of the tactics that are discussed below. The reason behind the Success of Think About That is only due to the strategies they follow. If you have the best strategy you can easily get customers’ interest and shine everywhere as Think About That does.
5 Tactics Think About That Follows :
• Hold the sale
• Run a competition
• Give free samples
• Partner Up
• Write Targeted Blog Content
• Hold the Sale :
Discount is a long-term strategy but it can be effective in gaining and increasing new customers for the online store business. You just have to figure out customer costs, and discounts you can afford to get new customers than just put blogs on Twitter to tell the world about your sale.
• Run a Competition :
Always keep in mind that Competition should be purposeful to your brand. You just need to win maximum exposure from competitions by a voting system. In order to win or shortlist then, participants have to find out friends for voting.
• Give Free Samples :
You need to lower the barrier for the customer to experience the product better. This might not work for your store but it is worth it if the free sample cost is low.
• Partner Up :
Partnership with a non-competitive but noncomplementary partner can be a highly effective way of increasing new customers. Partnership with high traffic site in customers domain, putting a banner to get more traffic to your shop or store and paying the partner with a flat fee acquired by every customer through partner banner.
• Write Targeted Blog Content :
It will advantage to your store if you write interesting content, writing authoritatively on the online shop store website. Targeted content will help in boosting your site’s SEO bring new customers organically and will help existing visitors in sharing more content.
Think About That is Successful today just because of these tactics and strategies and it has a huge amount of customer following.